Apr 17, 2014
Design major gets zombie's reception at her former school
Mar 15, 2014 @ MOCA Cleveland in Cleveland, OH
CIA's Traveling Sketchbooks make a last stop at MOCA
Apr 16, 2014
CIA's 'focused workshop environment' paid off
Mar 28, 2014
Dinner by Design – Art of the Table, and a runway show
a day ago via Facebook
The Cleveland Institute of Art wishes you a happy spring. Artwork by Christina Blaschke '15
Apr 15, 2014
Students win $11,000 in Dealer Tire art competition
Mar 28, 2014
The Accident: Recent Work by Nicky Nodjoumi
Apr 11, 2014
Romanian visiting artist brings new perspective to CIA
Apr 22, 2014
2014 Spring Illustration + Animation Show
Apr 15, 2014
4/17-19: Benicio Del Toro in Jimmy P, Hitchcock's To Catch A Thief & more!
June 07, 2011
Students spent eight weeks collaborating with professionals at Cleveland-based American Greetings on a challenging retail design project.
For the second consecutive year, Cleveland Institute of Art students taking a retail design course gained some real-world problem-solving experience by collaborating with Cleveland-based American Greetings Corporation.
Eleven students in a spring 2011 course offered by the interior design department spent eight weeks working with American Greetings’ Retail Design and Environment (RD&E) team, the professionals responsible for the presentation of American Greetings products in retail environments worldwide.
The sophomores and juniors were asked to come up with concepts that would blend the company’s three distinct brands—American Greetings, Recycled Greetings, and Papyrus—into one retail space in a cohesive manner. Their designs had to:
American Greetings team members hosted the students at the company’s world headquarters for a kick-off presentation on the company’s brands and products and a tour of the company’s Town Square Card Shop. The American Greetings professionals also visited CIA twice during the eight-week project to offer students assistance and mentoring.
“It was extremely rewarding to work with the students on this project,” said Cindy Sammon, one of the American Greetings team members. “They were eager and very receptive to the input and direction that was given.”
According to the company, the partnership was a win-win, with American Greetings team members getting “exposure to ideas from a younger demographic, and building a pool of possible future interns and associates for the company,” while the CIA students were challenged with a multi-dimensional project.
“I really enjoyed learning to work on a larger-scale project than I’m used to,” said Scott Dailey ’12, one of the students who participated. “The idea of creating a brand experience with an environment rather than a single product was a huge challenge and pushed me beyond my comfort zone.”
The American Greetings team leaders included 1988 CIA graduate Anthony Santarelli, principal industrial designer for the company. Megan Buettner, a 1998 CIA graduate, was involved as American Greetings’ director of retail experience.
Pictured above are, from left, Michael Gollini, interior design department head; Mackenzie Marinelli ’13; Patrick Finegan ’05, adjunct faculty member; Scott Dailey ’12*; John Prybor ’12*; Julianne Rodriguez ’13; Alexander Holland ’13*; Hannabeth Lagerlof ’13; Yeonwoo Kim ’13; Natalie Benos ’13; Jeff Poole ’13; Lawence Liptak ’13*; and Anthony Santarelli ’88, principal industrial designer, American Greetings.
* Denotes industrial design majors taking the interior design course as an elective; all other students are interior design majors.
For more information about this or other CIA news, contact us here.
Sharpen your artistic skills at CIA's Pre-College Program this summer.
Nicky Nodjoumi and Dinner by Design exhibitions
CIA welcomes spring with two very different shows opening on March 28.
Cores + Connections
Learn more about CIA's proven method for academic and professional excellence.