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Apr 23, 2014

CIA grads win 25% of nation's top retail design honors

View details CIA's Traveling Sketchbooks make a last stop at MOCA

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Mar 15, 2014 @ MOCA Cleveland in Cleveland, OH

CIA's Traveling Sketchbooks make a last stop at MOCA

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Apr 17, 2014

Design major gets zombie's reception at her former school

View details Dinner by Design  Art of the Table, and a runway show

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Mar 28, 2014

Dinner by Design Art of the Table, and a runway show

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The game design industry is constantly evolving, and CIAs students are on the edge of the newest technologies and gaming tactics. This weekend, the Great Lakes Science Center will host our students for the Game Design Spring Show, as they present their amazing work. The exhibition reception is tomorrow, Apr. 25, from 1-3pm. Click below for more details.

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Apr 16, 2014

Alumnus and superhero comics writer Brian Bendis visits CIA

View details The Accident: Recent Work by Nicky Nodjoumi

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Mar 28, 2014

The Accident: Recent Work by Nicky Nodjoumi

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Apr 15, 2014

Students win $11,000 in Dealer Tire art competition

View details 2014 Spring Illustration + Animation Show

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Apr 22, 2014

2014 Spring Illustration + Animation Show

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Apr 22, 2014

4/24-27: Bernard Hermann weekend with CITIZEN KANE, MARNIE & more!

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Aug 20, 2013

CIA named one of the "Best in the Midwest"

View details 2014 Spring Design Show

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Apr 22, 2014 @ Museum of Contemporary Art Cleveland in Cleveland, OH

2014 Spring Design Show

News . Feature Stories . CIA Students Design Cleveland Marathon Shirts

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May 03, 2010

CIA Students Design Cleveland Marathon Shirts

In 2010 the Cleveland Marathon asked four CIA sophomores to create a new design for its participant shirts and sale merchandise.

CIA Students Design Cleveland Marathon Shirts

The Rite Aid Cleveland Marathon, which draws around 15,000 participants and tens of thousands of visitors from around the world, called on The Cleveland Institute of Art to collaborate on the designs for this year’s race. Four talented second-year graphic design students, Ryan Camp, Sasha Thueringer, Andrew Frank, and Liz Bermea, were selected to design participant shirts by Communication Design Department Head Mari Hulick.

“They came to us for a new design of the t-shirts for the 5K, 10K, half, or full marathon,” said Camp. “We had to revamp their old design, which was very Jimi Hendrix–inspired, and gear it more toward our generation, freshen it up a little bit.”

Executive Race Director Jack Staph and his team liked the designs so much, they incorporated them into the merchandise as well. “The students presented a whole new design that was hip and fresh, without compromising the integrity of the campaign style,” said Staph. “The concepts they designed were clever and surprising and I’d like to work with CIA design students on more of our collateral next year.” The extended collaboration could include an art walk around the course race.

The final three designs were inspired by the race’s tagline “The Cleveland Experience.” The students used inspirational words as graphics, such as a guitar and a flowing design that runs over the shoulder. In the third, bold letters that read “RUN CLE” mimic the famous Run DMC shirts. Mari Hulick and her students had some initial meetings for direction on beginning the process and the students took it from there.

“It was really cool to work on this with four team members,” said Camp. “We started off working alone on designs and then brought our concepts together as a group. This wasn’t required; we’d just meet and say ‘this is what I came up with last night, have you come up with anything new?’ We would compare designs. Sasha and I would even trade computers and work on each other’s designs, just to get the kinks out. That worked well. It was definitely a cool thing, taking each other’s advice and modifying designs so we could agree that they reached the target audience.”

Check out the designs on our Flickr site or go to the race to see them in person. Visit the Cleveland Marathon site to learn more about the upcoming race and to buy the student-designed merchandise. Or learn more about the communication design (graphic design) program at CIA.

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Check out these innovative designs from CIA's student-run event, NEO: A Runway Show, last night: http://t.co/hMGc7FSD2k

a day ago via Twitter

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