Liberal Arts

Design in Management II: Concep, Meth, Prod

Course No. DES355.1  Credits: 3
Faculty Kaja Tooming Buchanan

Continuation of first semester. This is a field-based studio course emphasizing design process and a variety of design projects, including a major yearlong design project that will result in a significant portfolio work. The purpose of this course is to explore the practical relationship between design and entrepreneurship. This is an opportunity to learn how products and services are developed within for-profit and not-for-profit organizations and how design can become part of the management of organizations. We will look at issues of product strategy, the connection between products and services, and how to communicate design ideas to a management audience - those who make decisions that affect the fate of design ideas. Students will work in teams and will be challenged to fully develop new meaningful, useful and desirable products. The work process will be similar to the work practices that you will find in design firms, industry and business. This course offers a rare senior project experience, and is team-taught by faculty from the CIA and the Weatherhead School of Management.