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Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising Images

Course No. ACD447.1  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.

Apr. 1: Financial Aid Night at CIA

Apr. 1: Financial Aid Night at CIA

Register here.

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Nancy McEntee ciaweb04ire10burrenwoods2.jpgmcentee05gardenseriesbookcopy2.jpg

Nancy McEntee

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