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Story: Oct 21, 2014

Senior curates exhibition of current students, recent grads ...

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

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Story: Oct 20, 2014

CIA grad transforms Corvette into canvas on wheels

View details Opening Reception Community Works: Artist as Social Agent

CIA Exhibition: Nov 07, 2014

Opening Reception Community Works: Artist as Social Agent

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Social: about 19 hours ago via Facebook

CIA students have re-imagined Lewis Carroll’s classic Alice in Wonderland in a series of illustrations that range from edgy to whimsical that are on display at ...

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details Fall 2014 Open House

Events: Nov 15, 2014

Fall 2014 Open House

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

David Hart

David Hart

Associate Professor of Art History, Liberal Arts Department

Dr. Hart is an Associate Professor of Art History in the Liberal Arts Department at the Cleveland Institute of...more

Cores + Connections

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While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

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