Marketing + Design
Course No. IND 375 Credits: 3.0
Faculty Carla Jean Blackman
This course exposes students to the relationship between design and marketing, specifically addressing social/ethical responsibility, research, strategic marketing, branding, distribution, advertising and pricing. Each class will include lectures and exercises, and will be supplemented with assigned readings and regular performance opportunities. Individuals will be required to develop a marketing plan for a product created in the Industrial Design studio. Offered junio fall.
CIA Industrial Design grad Andrew Schad '13 already has a job at Chrysler, but the product he invented as a student, along with two CWRU engineering majors, is making a splash and attracting investors.
Associate Professor - Industrial Design
Profile: Doug Paige has been both a practicing design professional and educator with a focus on design proces...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.