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Story: Oct 16, 2014

Commitment to CIA runs deep for Charles Mayer '64

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

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Story: Oct 03, 2014

CIA grads at Chrysler draw on well-cultivated creativity as ...

View details Opening Reception Community Works: Artist as Social Agent

CIA Exhibition: Nov 07, 2014

Opening Reception Community Works: Artist as Social Agent

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Social: 2 days ago via Facebook

CIA and The Euclid Tavern go way, way back. Countless alumni, including renowned rock poster artist Derek Hess 88, have happy memories of good times and great ...

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Story: Sep 26, 2014

CIA's Community Works series focuses on socially engaged art...

View details Fall 2014 Open House

Events: Nov 15, 2014

Fall 2014 Open House

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

Academics . Foundation . Courses

Foundation Courses

Advertising Images

Course No. ACD447.1  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.

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Meet Your Professors view all

Petra Soesemann petrasoesmannart01.jpgpetrasoesmannart02.jpg

Petra Soesemann

Professor/Chair of the Foundation Environment

Petra Soesemann is a Professor and Chair of the Foundation Environment. In 2009 she was granted a year-long sa...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

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Uptown Residence Hall

Check out the new student digs.

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Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.