Story: Jan 09, 2015
Time-lapse video shows completion of major construction on n...
CIA Exhibition: Jan 15, 2015
35th Annual Scholastic Art & Writing Exhibition
Story: Jan 08, 2015
Recognition, milestones were highlights of 2014 for CIA
Events: Jan 19, 2015 @ Museum of Contemporary Art Cleveland in Cleveland, OH
CIA Freshman Mail Art at MOCA
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High school students: There are only a few days left to register for CIA’s 2D3D national art + design contest. Deadline: January 30! Enter today by submitting u...
Story: Dec 23, 2014
Printmaking project links students with seniors and their st...
CIA Exhibition: Feb 13, 2015
69th Annual Student Independent Exhibition
Story: Nov 03, 2014
CIA video shows off new Uptown Residence Hall
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
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Richard is a professor in the Foundation Department at the Cleveland Institute of Art. He was a sketch artist ...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.