Story: Mar 03, 2015
Ceramics designers learned skills, gained confidence at CIA
CIA Exhibition: Feb 13, 2015
69th Annual Student Independent Exhibition
Story: Feb 18, 2015
CIA students create appealing designs for co-working space
Events: Feb 24, 2015
CIA Financial Aid Nights
Social: about 10 hours ago via Facebook
This Friday evening from 6-9pm, CIA Photo + Video students invite you to a closing reception for their exhibition, Happened Then, Happening NOW, at Micro Art Sp...
Story: Jan 09, 2015
Time-lapse video shows completion of major construction on n...
Events: Mar 06, 2015 @ 78th Street Studios in Cleveland, Ohio
Photography + Video Exhibition Closing Reception
Story: Nov 03, 2014
CIA video shows off new Uptown Residence Hall
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
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Sai Sinbondit comes from a family of immigrants who came to the United States when he was a child. On their jo...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.