Story: Dec 17, 2014
Students animate, illustrate holiday greetings on behalf of ...
CIA Exhibition: Nov 07, 2014
Fall 2014 Exhibitions
Story: Nov 15, 2014
Students capture two of the top prizes in museum's surreal d...
Events: Mar 21, 2015
Spring 2015 Open House
Social: about an hour ago via Facebook
Cleveland makes Fodor's top 25 must-see travel destinations for 2015, just days after appearing on Travel + Leisure magazine's list of the 50 "Best Places to Tr...
Story: Nov 04, 2014
New CIA building taking shape; set for December completion
Course No. ACD447.1 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.
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Assistant Director of Continuing Education + Community Outreach
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.