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Jul 22, 2014

CIA grad's iconic monument to be rededicated

View details 2014 Student Summer Show

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May 19, 2014

2014 Student Summer Show

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Jul 22, 2014

Thursday night concert series rocks CIA's neighborhood

View details 60 Looney Tunes cartoons coming to the Cinematheque

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Jul 05, 2014

60 Looney Tunes cartoons coming to the Cinematheque

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The "small and mighty" Cleveland Institute of Art is profiled in this blog post from Art. College. Life. Read more about us in the article below.

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Jul 11, 2014

Hispanic teen mentored by 2012 grad has hopeful future at CIA

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Jul 27, 2014

Visiting printmaker Hamanishi demonstrates mezzotint technique

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Jun 25, 2014

Cuyahoga County unveils county seal designed by CIA student

View details 2014 Faculty Exhibition Opening Reception

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Aug 28, 2014

2014 Faculty Exhibition Opening Reception

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Jul 22, 2014

Manakamana (2013) trailer

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Aug 20, 2013

CIA named one of the "Best in the Midwest"

View details Fall 2014 Open House

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Nov 15, 2014

Fall 2014 Open House

Academics . Continuing Education + Community Outreach . Courses

Continuing Education + Community Outreach Courses

Advertising Images

Course No. ACD447.1  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.

Graduate Credits

Graduate Credits

Each semester we offer dozens of courses approved for graduate-level credits. Take a look at our latest catalog for details. Please contact us if you have any questions about our credit-bearing courses.

Meet Your Professors view all

Leslie McCombs

Leslie McCombs

Assistant Director of Continuing Education + Community Outreach

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

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Show the world creativity matters: make a gift to the annual fund.

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Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.