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Story: Sep 26, 2014

CIA's Community Works series focuses on socially engaged art...

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CIA Exhibition: Aug 28, 2014

2014 Faculty Exhibition

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Story: Sep 22, 2014

Television and film writer teaching narrative writing at CIA

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Events: Oct 03, 2014

Lunch On Fridays: Haishan Deng

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Rachel Lamping '14 won first place and the audience favorite award at the California International Animation Festival 2014 for her 2D animation, "Different Not ...

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Story: Sep 16, 2014

CIA Professor Tina Cassara inspires Sculpture Center exhibit...

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Events: Oct 11, 2014

CIA Portfolio Day

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

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Events: Oct 18, 2014 @ William Busta Gallery in Cleveland, OH

A Creative Life featuring Paul Yanko

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Blog: Sep 30, 2014

Bound by Flesh (2012) trailer

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

Academics . Continuing Education + Community Outreach . Courses

Continuing Education + Community Outreach Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

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Meet Your Professors view all

Leslie McCombs

Leslie McCombs

Assistant Director of Continuing Education + Community Outreach

Cores + Connections

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