Story: Mar 03, 2015
Ceramics designers learned skills and gained confidence at C...
Events: Jan 19, 2015 @ Museum of Contemporary Art Cleveland in Cleveland, OH
CIA Freshman Mail Art at MOCA
Story: Feb 18, 2015
CIA students create appealing designs for co-working space
CIA Exhibition: Feb 13, 2015
69th Annual Student Independent Exhibition
Social: about 8 hours ago via Facebook
CIA 1991 grad, and our 2015 commencement speaker Brian Michael Bendis dishes on Spider-Man and The Avengers in this article from The Plain Dealer.
Story: Jan 09, 2015
Time-lapse video shows completion of major construction on n...
Events: Feb 24, 2015
CIA Financial Aid Nights
Story: Nov 03, 2014
CIA video shows off new Uptown Residence Hall
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
All freshman receive an iPad to keep upon graduation.
Assistant Director of Admissions
Pita is an advocate and native to this region, and she has been immersed in the Cleveland art scene since chil...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.